New Look McDonalds Restaurant Team ANZ

Overview

 

McDonalds Australia NZ engaged Laurel from Prep People to help launch a new uniform for McDonalds restaurant staff and congruently, lift the standard and create consistency of grooming and presentation for the restaurant team.

 

Objectives

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• Visually communicate new uniform to McDonalds restaurant team Australia NZ

• Design grooming policy and standards for all uniform wearing team

• Help motivate and lift standard of ANZ restaurant staff

• Help Managers to manage grooming in team members

 

Approach

 

Prep People developed a series of 18 bespoke online training modules to motivate, upskill, and communicate grooming standards across Australia NZ restaurant team. These were a combination of short, practical instructional videos covering topics such as skincare, shaving, hands and nails, natural makeup application and bespoke McDonalds hairstyle options, which demonstrated best practice techniques and product tips to help team members present to work, as well as longer story-based motivational videos involving humour which were designed for use in the classroom during on-boarding of new team members, to reflect on the McDonalds brand, to build pride, to introduce organisation, discipline and accountability, and motivate recruits to prepare each day and to look their best at work.

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Outcomes

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Over 10,000 Aust and NZ McDonalds team members up skilled, brand aware and motivated to look professional and ready to wear the new uniform on launch day. Restaurant managers supported with clear grooming standards, and specialised sensitive training for managing grooming in others, and having difficult conversations.

 

Conclusion

 

Laurel and the Prep People team helped launch the new look Uniform across ANZ team. They provided specialised in-depth training and support so that the entire restaurant team were ready day one with skills and mindset for consistent, high level of service which puts them at the top of the highly competitive fast-food market in Australia.

This set of projects were especially challenging as we needed to carefully design materials that captured the attention of a new generation of employees for this customer. Our target audience in this project were for the most part, young (15-18 yrs old), and often relatively new to employment. We heavily researched this demographic and designed our motivational training materials around video game style stories. We are told these training tools developed by Prep People are the most popular in all the onboard training materials amongst McDonalds new recruits and trainers alike.